What is Social Media Marketing/ The Digital Marketing

Social Media Marketing
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What is Social Media Digital Marketing / Social Influencer 

Social media are a technology that facilitates communication and sharing by using a platform. Those platforms are changing and evolving all the time. Although there are some steady platforms available,

Marketing Prospect

There are many more that seem and then disappear rapidly. Around the world there are hundreds of millions of people (also referred to as “users”)

who interact with at leased one social media site at least once. As a marketing prospect for you and your business, the options seem endless!

Business owners and sellers

Business owners and sellers often ask if they really need to get involved with social media. It can be a lot of work and take up time and properties, and we’re not even sure how to measure the payout.

However, the savvy business understands that if your customers are on social media, you should contact them there. If your clients are not on social media, then don’t spend your marketing time and money marketing there right now, although you’ll need to be ready if they are headed that way.

Understanding the Marketing Mix

 The Five P’s and Social Media Marketing

Lots of firms say – and even accept as true – that they have a social media approach. They encourage employees to create profiles and to promote or share news about what the firm is doing, and they set up profiles on every social media site they can find. But, if you think back to what we know about marketing,

we know that we need to have a strategy for how to leverage social media if we are going to get some kind of return, and not just taking random shots in the dark.

Marketing Strategy

Everywhere in the world, your customers and potential customers have contained social media to such an extent that it is not just popular, but is a part of normal life. At the same time,

we cannot be fooled into believing that social media is the best system to market your product. Social media is just extra way to get your message out, but it’s not the only way.

If you remember nothing else in this Article, keep in mind that social media is simply one element within your overall marketing strategy.

Marketing Study

When it comes to using social media, your marketing study will use in a marketing plan based on the P’s of marketing: product, price, place, promotion, and packaging. All of these P’s effect the positioning of your product (how your product compares to similar products from other firms).

Social media marketing strategy

Product

Marketing your product and/or services includes segregating it from other products/services in the market place. You will have to pay extra attention to how those products and services seem in search engine results. There are many ways to do this, so you’ll want to make some smart choices.:

  • Capabilities
  • Style
  • Warranties/guarantees
  • Service
  • Labelling
  • Size

Social media marketing campaign

Make sure you really recognize what makes your company stand out from the competition.

For example, when Lulu lemon was first established, they were looking for a name that was attention-grabbing and that people would remember.

They also needed something that had appeal around the world. Their pretend word, with three l’s, helped them to stand out.

Seth Godin’s book

If you read Seth Godin’s bookWe Are All Weird, you’ll read about a shift where instead of always trying to appeal to the crowds (and an average consumer), it makes good business sense to pay attention to the diversity present in the marketplace and offer choices that show the people we are actually advertising to.

Price

Whether you are a for-profit, non-profit, or not-for-profit company, you have to make money in order for the business to curlicue. This means that it do not matter who you are,

you just need to recognize every aspect of your business when establishing price. If you fail to recall to allow for certain costs and sell the product at a loss, your investors won’t stand for it.

Other Products

On the other hand, some products are intentionally priced at a “deal” price (also known as a loss leader) to draw people in to the store where they will sale other products.

A car can be priced below cost, but by the time that the extended warranty, verge service, fabric protection, and chrome package are added, there is no loss for the company any longer.

Psychological pricing 

is what has supplies using prices that finish in 95 or 99 cents. The awareness is that people will pay $39.99 for a product they won’t pay $40.00 for.

In a competitive market, you will see marketing policies that will meet or beat a competitor’s price in order to gain (or regain) market share. If you visit a website or pick up a flyer and see the phrase,

“We will contest any competitor’s promoted price and beat it by 5% on all our products,” you are detecting meet or beat competition in act.

Price and quality 

are things that should always consider in pricing services and non-tangible products.

If you have a service and price it very cheaply, people may not value what you offer in terms of the knowledge and capacity that is required to develop that service. Make sure that you are doing sufficient study.

Penetration 

refers to introductory pricing that is intentionally low to gain market share. The idea is to price products at a low per unit amount and then sell a high number of units with the aim of gaining recognition in the market.

Place

This is all about how you will distribute and give your product. Your study of distribution channels will help you flesh out this part of your plan.

Will you be a trader, distribute products through a franchise, have brick and mortar retail outlets, or be an online-only store?

You can also select several methods to create a big presence. Leveraging Digital media can support you to create a large “place” with or without having an actual physical presence.

Promotion

Promotion is the best way that the market sees your product. It is very tough to get shelf space in a retail store, so you have to decide how you will draw your potential purchasers’ attention.

Pizza shops might send employees to stand on the corner with a sandwich board describing this week’s deal.

Cupcake stores might have someone dressed in a giant cupcake costume waving to passers-by. Coupons, flyers, newsletters, banner or pop-up ads on a website, and special offers are also part of a promotion strategy.

Public relations campaigns

Public relations campaigns can also use to promote a product. Internet marketing is extra form of promotion that can use programming and keyword methods to make sure that a search for products like yours will lead to your company’s website.

Packaging

The visual value of your packaging can draw a buyer’s eye or can turn them away. Designers and promotion firms aim to create the best packaging possible to attract consumers or at least create some kind of response.

In addition,

items should also packed in a way that protects the contents. Cardboard boxes, protective materials (like Styrofoam), labelling, color, and appeal must  consider to present your product appropriately and protect it from damage

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