7 Essential Books for Entrepreneurship and Innovation

Selection of the best titles that every entrepreneur can’t miss

Books are a great option for any trip, especially when you are on this path of entrepreneurship and innovation. From them, it is possible to learn about attitudes, concepts and responses to surprise inside and outside the business.

The active search for knowledge to help boost your business, brand or even the product that is available to the consumer depends on the knowledge acquired through reading books, which also helps the entrepreneur to prepare for successful management.

With that, we from Whow! we’ve selected these 7 titles that will be transformative and help bring innovation to your business. Enjoy and  also see these interesting documentaries for the entrepreneur.

Check out our selection:

The Art of Beginnings, by Guy Kawasaki

Guy Kawasaki, in addition to being a reference in business and innovation, is a columnist for Forbes and CEO of Garage Tecnology. In this book he presents important steps for starting any venture, as well as tips for launching and maintaining products, brands and projects.

The Innovation Dilemma, by Clayton M. Christensen

Clayton M. Christensen was the creator of the Disruptive Innovation theory, which brings the concept of making businesses cheaper and accessible, thus breaking with the established market. In this title, the author presents a set of rules and principles for innovation in this sense, as well as bringing ideas to better listen to customers and invest in product development.

The Turning Point, by Malcolm Gladwell

Malcolm Gladwell is a columnist for The New Yorker. In this book, which is on the New York Times bestseller list, the journalist discusses how a product, service or attitude became fashionable overnight. Based on this insight, he proposes different ways of seeing the world and things, and, from this perspective, innovating. The author also says that it is this observation of day-to-day facts and events that brings trends and builds new businesses.

From dream to achievement in 4 steps, by Steve Blank

Steve Blank is an entrepreneur and business scholar based in the United States. Focusing on how to write business, marketing and sales plans, this book is the main reference for the Customer Development methodology. This structure aims to discover markets in which you can structure your business and validate the idea or product in the chosen segment. From this reading, it is possible to trace their strategies step by step and learn, with examples, how many entrepreneurs, executives and leaders from different sectors of the economy have revolutionized their businesses.

Open Innovation, by Henry Chesbrough

Henry Chesbrough is a professor and creator of the term Open Innovation. Many people think that Open Innovation is recurrent only for technology companies, where the term was coined, but this methodology has the role of accelerating and improving the innovation processes in organizations, regardless of their size. And, in this book, the author, in addition to exemplifying this conduct, also creates paradigms for the organization and management of research and development in business.

Extraordinary Achievers, by John A. Byrne

John A. Byrne is a cartoonist and screenwriter of comic books and, in this book, the author rescues the stories that every entrepreneur has in his path. Here, the invitation is so that, with each page of reading, those who undertake it have the opportunity to know, improve and even be inspired by the advice, tips and knowledge of people like John Mackey (Whole Foods), Fred Smith (FedEx), Howard Schultz (Starbucks), Reed Hastings (Netflix), among others.

Rich Dad Poor Dad

Robert Kiyosaki is an entrepreneur, investor, and writer, and Sharon L. Lechter is an American accountant, author, and entrepreneur. The authors, in this book, which cannot be missing from any entrepreneur’s desk, deal with a subject that never goes out of style: personal finance. The best-seller brings the concept that, with greater financial intelligence, many of the problems we have in everyday life can and should be solved. From this reading, it is possible to determine the destination of all the income that comes into your hands, whether on a personal or even professional side and make your financial life healthy.

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